Scale Development: Theory and Applications (Applied Social Research Methods)

This book presents complex concepts in a way that helps students to understand the logic underlying the creation, use, and evaluation of measurement instruments and to develop a more intuitive feel for how scales work. Robert DeVellis demystifies measurement by relating it to familiar experiences and by emphasizing a conceptual rather than a strictly mathematical understanding. Students′ attention is drawn to important concepts that are foundational for subsequent topics, with opportunities provided to test understanding through chapter summaries and exercises. Scale Development is widely adopted on graduate courses in departments of psychology, public health, nursing, education, and marketing, and has proved invaluable to applied researchers across the social sciences.
ASIN: 1412980445
VSKU: BVV.1412980445.G
Condition: Good
Author/Artist:DeVellis, Robert F.
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.