Selling Destinations: Geography for the Travel Professional

Selling Destinations offers a fresh approach to teaching and learning travel geography. Following an introductory overview, the text is divided into six parts, covering major travel destinations around the world. The most popular locations visited by Americans receive detailed treatment in chapters of their own. Secondary destinations merit several pages or paragraphs in special potpourri chapters specific to each region. This text makes the study of geography academically rigorous and fun. It uses magazine-style prose, two-color highlighting, lists, headings, subheadings, graphs, tables, photos, case studies and application activities to teach, clarify and reinforce the information. More than 300 visual elements enliven the material presented. They are attractively presented in the form of maps; FYI, Travel Trivia and Margin Notes boxes; climate charts; and grid boxes identifying the types of people who are attracted to major destinations. These essential elements help the student retain much more information than they would with a traditional textbook. The sales-geography philosophy is supported by essential information that will help travelers make the most of their experiences. It fully addresses such topics as travel to the destination, local modes of transportation, trip highlights and day trips, lodging options and allied destinations. Sales strategies focus on extra services that yield extra income for almost all travel professionals. Each chapter closes with a map activity testing knowledge of geographic locations and their attractions, a case study to apply the knowledge learned to hypothetical travelers and a creative activity that challenges the student to find an innovative solution to a hypothetical situation. These activities lend themselves well to in-class group discussions.
ASIN: 1401819826
VSKU: BVV.1401819826.A
Condition: Acceptable
Author/Artist:Mancini, Marc
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing age related spots and browning . May NOT include discs, access code or other supplemental materials.