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Blue Vase Books
Selling the Invisible: A Field Guide to Modern Marketing - 8518
Selling the Invisible: A Field Guide to Modern Marketing - 8518
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
ASIN: 0446672319
VSKU: 31UMYP003FP2_ns
Condition: Acceptable
Author/Artist:Beckwith, Harry
Binding: Paperback
ASIN: 0446672319
VSKU: 31UMYP003FP2_ns
Condition: Acceptable
Author/Artist:Beckwith, Harry
Binding: Paperback
SKU:31UMYP003FP2_ns
Shipping & Local Pick Up
Shipping & Local Pick Up
Shipping: Most orders are shipped within 24 hours. Please allow 4-14 days after the item has shipped for delivery. Faster shipping is available for purchase at checkout.
Local Pick Up: Orders will be available for pick up within 24 hours. Pick up at the front desk Thursday-Sunday 10am-6pm .After hours pick ups are available Monday-Wednesday 7am-3pm at the Shipping & Receiving entrance.
