Starting & Running a Successful Newsletter or Magazine

Written by the co-founder of PC Magazine, PC World and Macworld, this practical, informative book gives readers the practical know-how needed to put together a profitable publication. The book covers the ins and outs of: § raising start-up money § attracting the best help § choosing the right marketing strategies § creating a solid subscription base § building loyalty among readers and advertisers § competing effectively § publishing successfully on the Internet.The book also includes an expanded resources chapter sprinkled with websites and software and publishing services. It also discusses unique ways to foster advertising, and melding print and the Internet into a single enterprise.
ASIN: 1413305237
VSKU: BVV.1413305237.G
Condition: Good
Author/Artist:Woodard, Cheryl
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Former library book with the usual stamps, stickers and labels. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.