Suspending Disbelief: A Collection of Sales, Presales, and Marketing Stories (and Lessons Learned)

Suspending Disbelief presents thirty-five engaging and occasionally humorous short stories recounting sales, presales, marketing, and customer success engagements, plus several stories offering insights into intriguing travel and cultural experiences. Each story shares a life lesson in the form of a moral designed to enable you to avoid (or enjoy) similar fates. It is designed to be an Aesop’s Fables for people in customer-facing roles. Here’s an example to get you started! Three Engineers in a Car Use this story whenever you are trying to fix a technical problem and want to lighten things up. Unlike most of the other stories in this book, this one isn’t real. Or so I think! “Please wait…” – Every Software Program There are three engineers sitting in a car, ready to hit the road, but the car won’t start. In the front seat is an electrical engineer and a mechanical engineer, and in the back is a software engineer. The mechanical engineer says, “I don’t believe I heard the starter motor solenoid click. All we need to do is unstick that solenoid, and we should be able to get going right away.” The electrical engineer says, “I agree with your approach, but I don’t think that is the problem. I believe we’ve blown a fuse. All we need to do is to find the offending fuse, replace it, and we should be able to get going right away.” From the back seat, the software engineer says, “No, no, no, you’re both wrong. All we need to do is get out of the car, close the doors, open the doors, and climb back in. The car should start right up!” Moral: You probably just need to reboot!
ASIN: B0F9TFY8YG
VSKU: BVV.B0F9TFY8YG.VG
Condition: Very Good
Author/Artist:Cohan, Peter E
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book has little sign of wear or use