The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego

Best In Business™ As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field. But before you can reach an audience, you must earn their trust. Unfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time low. The good news for leaders who understand this new reality is that although your target audience may hesitate to connect with your corporate brand, they are actively looking to connect with YOU - if you can create an Authority Advantage by positioning yourself as a mission-driven thought leader with something to teach, rather than a professional with something to sell. Are you positioned for this new leadership landscape? The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust within an increasingly skeptical market. Within these pages, you’ll discover: The proven tactics for establishing a strong leadership brand before you meet a potential team member or prospect How to create leverage via “Authority by Association” to accelerate trust How to create compelling content in all formats How to use books, speaking engagements and publicity as tools for impact, prestige and profitability How to create your own MAP (Master Authority Plan) to put all these elements into a top-to-bottom strategy that builds authentic connections You’ll also hear from recognized thought leaders who reveal what methodologies helped them write their own success stories. The Authority Advantage breaks through outdated concepts and superficial personal branding tips to provide an actionable blueprint for real leaders who want to build meaningful thought leadership in today’s landscape. In short, it’s a book you can’t afford not to read.
ASIN: 1955884862
VSKU: BVV.1955884862.G
Condition: Good
Author/Artist:Witty, Adam D.|Shelton, Rusty
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.