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Blue Vase Books
The Culting of Brands: When Customers Become True Believers
The Culting of Brands: When Customers Become True Believers
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An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. 35,000 first printing.
ASIN: 1591840279
VSKU: BVV.1591840279.VG
Condition: Very Good
Author/Artist:Atkin, Douglas
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book has little sign of wear or use
ASIN: 1591840279
VSKU: BVV.1591840279.VG
Condition: Very Good
Author/Artist:Atkin, Douglas
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book has little sign of wear or use
SKU:BVV.1591840279.VG
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