The Illusion of Innovation: Escape "Efficiency" and Unleash Radical Progress

There's a problem with innovation inside of big companies. And it's not what you think. Corporations are better managed than ever, but they're less capable of delivering the breakthroughs that change our world for the better. Big companies are too often focused on efficiency instead of resiliency. They're optimized for safety and predictability, for maintenance of the status quo. Their focus on capital efficiency leads them to engage in an illusion of innovation: activity that feels like innovation but leads to value destruction, not progress. This book explains why meaningful innovation naturally emerges from deliberate inefficiency and how large corporations can harness the power of small teams—startups—to drive radical change through systematic experimentation. The Illusion of Innovation explores: • What the Federal Witness Protection Program reveals about the power of individuals • How the Amazon river basin relies on random evolution to build resiliency • How the NBA's shift to the three-point rule demonstrates the importance of thoughtful experiments • How one-thousand-year-old businesses survive crises We need scaled corporations to recover their problem-solving capacity. This means questioning decades of embedded assumptions about why corporations exist and finding ways to run faster, cheaper, and weirder experiments. It's time to build again. Winner of 14 Book Awards! 2025 ERIC HOFFER BOOK AWARDS GRAND PRIZE SHORT LIST 2025 AXIOM BUSINESS BOOK AWARDS SILVER MEDAL WINNER 2025 INDEPENDENT PUBLISHER BOOK AWARDS SILVER MEDAL WINNER
ASIN: 1646871545
VSKU: BVV.1646871545.G
Condition: Good
Author/Artist:Parker, Elliott
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.