The Innovation Master Plan: The CEO's Guide to Innovation

Is there any doubt in your mind about the importance of innovation? Do you feel that innovation is vital to the future of your company? Then perhaps you’ve already discovered that the process of innovation is difficult to manage. It’s risky, expensive, and unpredictable. Further, some leaders look at the innovations that come from companies like Apple or P&G, and think, “We don’t have people or resources like theirs. We can’t do that kind of magic.” But the truth is that Apple’s success, or P&G’s, or Toyota’s, isn’t due to magic; it’s because they follow a disciplined innovation process. So the best way for your firm to become an innovator is to adopt a systematic approach applies the best tools, and also goes beyond tools to help you manage the large scale risks and opportunities that your organization faces. This system elevates innovation to what it really should be, a strategic asset to your organization. Defining that system is the intent behind The Innovation Master Plan.
ASIN: 061551202X
VSKU: BVV.061551202X.G
Condition: Good
Author/Artist:Morris, Langdon
Binding: Paperback
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Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.