The Language of Advertising and Marketing: How Words Are Used to Hook You into Buying

What if every word you read was designed to control you? In this eye-opening, groundbreaking analysis, The Language of Advertising and Marketing reveals how modern advertising no longer just communicates—it manipulates. From ancient graffiti in Pompeii to the dopamine-triggering, hyper-condensed slogans of today, Dr. Robbie King exposes how the words behind the world’s most powerful ads are engineered to bypass your critical thinking, exploit your emotions, and turn your desires into dollars. With gripping clarity, this book decodes the psychological tricks behind phrases like “Limited Time Offer,” “Just Do It,” and “Only $19.99!”—revealing the invisible language that shapes our choices, our culture, and even our sense of identity. Featuring: A generational case study showing how advertising has reshaped human behavior The evolution of ad language from informative to emotionally coercive The ethical consequences of selling illusions instead of value A look ahead at the chilling future of one-word ads, AI-driven messaging, and attention-span collapse Whether you're a consumer, student, entrepreneur, or simply a curious mind, this book will forever change how you read ads—and how they read you. About the Author Dr. Robbie King is a clinical psychologist, aeronautical engineer, economist, entrepreneur, and author of 76 books spanning business, science, art, linguistics, and psychology. In 2024, he broke Barbara Cartland’s world record for most books published in a single year. His works span 9 of the 10 Dewey Decimal categories, tying him with Isaac Asimov as the most versatile author in history. A modern-day polymath, Dr. King brings unmatched insight and rigor to every subject he explores.
ASIN: B0FD3ZZD3G
VSKU: BVV.B0FD3ZZD3G.VG
Condition: Very Good
Author/Artist:King, Dr. Robbie
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book has little sign of wear or use