The Larkin Company (Images of America)

The story of John Larkin, Buffalo businessman, and his soap company that was one largest mail -order companies in America and left the legacy of Larkinville. Born at 13 Clinton Street in Buffalo in 1845, John D. Larkin went on to become one of the most successful businessmen Buffalo has ever had. Developing from his experience in the soap industry with his brother-in-law Justus Weller in Buffalo and Chicago, the Larkin Company, established in 1875, became one of the dominant mail-order businesses in America. In 1885, Larkin and his wife's brother, Elbert Hubbard, promoted ""The Larkin Idea,"" which brought the business a national customer base through ""Factory to Family"" direct sales. At the height of the company, 90,000 ""Larkin Secretaries"" established clubs to bring Larkin soap and other products to women in their neighborhoods. This system of secretaries and clubs created an external promotional engine unlike any other previously known. The company closed in 1967, leaving its mammoth footprint in Buffalo's Hydraulic neighborhood, now aptly called Larkinville.
ASIN: 1467129445
VSKU: BVV.1467129445.G
Condition: Good
Author/Artist:Stephenson, Shane E.|Zemsky, foreword by Howard A.
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.