The New Marketing Conversation: Creating and Strengthening Relationships Between Buyers and Sellers

Among the many lessons unraveled after the dot.com bust is the importance to speak with one voice in all communications. That integration means convergence. Written for practitioners from the executive level to the operational level, Creating Marketing Conversations Between Customers and Sellers helps readers improve their ability to develop and execute creative strategy that integrates online and offline media - from short -and long-form print to video and electronic. This cutting-edge book presents convergence in the broader marketing context but also emphasizes principles related to direct marketing. Creative strategy is a direct - and critical - extension of overall business and marketing strategy and branding. Creating Marketing Conversations Between Customers and Sellers delivers tools and strategies valuable to professionals from all areas of marketing communications, as well as general, executive-level management.
ASIN: 0324200579
VSKU: BVV.0324200579.G
Condition: Good
Author/Artist:Baier Stein, Donna|MacAaron, Alexandra
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.