The New Rules of Consumer Privacy: Building Loyalty with Connected Consumers in the Age of Face Recognition and AI


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Description

To survive in today's fast-changing landscape, companies need to balance consumers' often-competing desire for privacy, security and convenience. In The New Rules of Consumer Privacy, FaceFirst CEO Peter Trepp establishes the new paradigm for the privacy contract between consumers and organizations that balances these three vital concerns. Included: -The Five Privacy Principles every company must adhere to -The new rules of responsible data handling, according to leading academics and visionaries -How technology adoption has forever changed our expectations of privacy -How to deliver security, privacy and convenience at the same time -Why transparency matters to brand loyalty -The global legislative landscape -The future of AI The New Rules of Consumer Privacy is essential for executives, entrepreneurs, product managers and anyone interested in privacy and the consumer experience.
ASIN: 1728827361
VSKU: BVV.1728827361.G
Condition: Good
Author/Artist:Trepp, Peter
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.

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