The Rise and Fall of Boeing: and The Way Back

The Rise and Fall of Boeing and The Way Back is Scott Hamilton’s sequel to his book Air Wars,The Global Combat Between Airbus and Boeing. Rise and Fall includes new interviews, photos, charts, graphs, and a detailed Appendix identifying the Boards of Directors throughout Boeing's decline into mediocrity. Engineers who worked on the 737 MAX program reveal inside information about its development. After the Alaska Airlines flight 1282 door plug blowout on Jan. 5, 2024, in which a plane load of people narrowly escaped death, a Boeing insider wrote a long memo that is reproduced in the Appendix detailing how sloppy assembly work could happen. Four years in the making, Rise and Fall begins with Boeing’s creation in 1916, describing how it designed the advanced Model 247 airliner and blew its opportunity to the Douglas Aircraft Co. Following World War II, Boeing nearly repeated this mistake with the leading Boeing 707, recovering by creating a broad family of airplanes. Boeing overtook Douglas and beat back an effort by Lockheed to re-enter the airliner field with the L-1011 TriStar jet. But Boeing misjudged the threat by Airbus beginning in 1974. Conventional wisdom says that Boeing’s decline started with the 1997 merger with McDonnell Douglas Corp. and the emphasis on shareholder value. In truth, “shareholder value” was introduced before the merger. Rise and Fall reveals that shareholder value predated the merger and describes “legacy” Boeing’s last hurrah —the original 777. The book takes the reader through the leadership eras of Phil Condit, Harry Stonecipher, Jim McNerney, Dennis Muilenburg, David Calhoun, and the beginning of Kelly Ortberg. Rise and Fall details how Stonecipher began to transform Boeing's culture from an engineering company into a financially focused corporation. The 10-year reign of Jim McNerney was marked by program delays and multi-billion-dollar cost overruns on the 787 and 747-8; his wars with labor unions; the launch of the 737 MAX; and the transition to Muilenburg's elevation to CEO. Mulenburg's tenure was cut short by his mishandling of the 737 MAX crisis. His successor, David Calhoun, was supposed to turn Boeing around, but he failed. Now, the way back to prosperity and engineering falls to Kelly Ortberg. The Rise and Fall of Boeing and The Way Back goes into detail revealed for the first time.
ASIN: 1737640538
VSKU: BVV.1737640538.G
Condition: Good
Author/Artist:Hamilton, Mr. Scott
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.