The Science of Fear: How the Culture of Fear Manipulates Your Brain

“An invaluable resource for anyone who aspires to think clearly” (The Guardian) from the New York Times bestselling author of Superforecasting and Future Babble From terror attacks to collapsing economies, from painkiller epidemics to mass gun violence and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried? The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Dan Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our "gut" reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better. Ultimately, The Science of Fear will make you brave. “Excellent... Analyzes everything from the media’s predilection for irrational scare stories to the cynical use of fear by politicians… [A] cheery corrective to modern paranoia.”—The Economist “An entertaining, often jolting account of why trivial risks terrify us, even as we engage in wildly dangerous activities with hardly a qualm.”—Kirkus (starred review) “Elegantly weaves academic research and everyday experience, exposing the secrets of emotion and reason, and the essential roles they play on our lives. An excellent book.”—Dan Ariely, New York Times bestselling author of Predictably Irrational
ASIN: 0452295467
VSKU: BVV.0452295467.A
Condition: Acceptable
Author/Artist:Gardner, Daniel
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing age related spots and browning . May NOT include discs, access code or other supplemental materials.