The Strategy-Driven Credit Union: A Practical System to Build Strategies Credit Unions Can Execute

A field guide for building strategies that don’t die in binders. Drawing on years of advising credit unions and mission-driven organizations, Michael (Brent) Cochrum and Challen Steere demystify strategy into a repeatable stack: Highest-Level Goal → Thematic Goals → Strategies → Initiatives → Action Plans → Projects—each with a Definition of Done, Critical Aspects, ownership, and KPIs. You’ll learn how culture (trust, communication, collaboration, buy-in, alignment) enables execution; how to use data over intuition; and how to resource, govern, and adapt plans under real constraints of money, time, and talent. A full workshop case (Mythical Credit Union) illustrates the end-to-end process—from setting billion-dollar growth targets to selecting an LOS, launching products, and wiring incentives to outcomes. Clear, candid, and immediately useful, this book turns strategy from an annual ritual into an organizational operating system.
ASIN: B0GHDJ5Y3L
VSKU: BVV.B0GHDJ5Y3L.G
Condition: Good
Author/Artist:Steere, Challen M|Cochrum, Michael Brent
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.