Through the Grapevine: The Business of Wine in America

This book is not so much about a product as it is about an industry. The subtitle is accurate; this is a fairly thorough examination of the production, marketing, and financial aspects of the wine business in the United States. A bit of history is included, as are the authors' somewhat pessimistic projections for the industry's future. This potentially dry subject is enlivened by an engaging, if occasionally overwritten, prose style. The information is presented in an anecdotal rather than highly technical fashion. This is the first popular work to discuss the wine industry as a business; those interested in wine should enjoy it. It may also be appropriate for business collections.
ASIN: 0922066116
VSKU: BVV.0922066116.G
Condition: Good
Author/Artist:Stuller, Jay|Martin, Glen
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.