What Holds Up The Roof: The 4 Principles of Entrepreneurship

A young entrepreneur opens his dream café—then the world shuts down. In What Holds Up The Roof, Joe learns the hard truth every founder eventually faces: business plans don’t survive reality. When everything he worked for stalls overnight, Joe finds an unlikely mentor in Mark, the owner of an older neighborhood coffee shop that seems to endure without chasing attention, trends, or perfection. Through quiet mornings, difficult decisions, and the slow rebuilding of trust, Joe discovers that sustainable businesses aren’t built on hype—they’re built on principles. The story culminates in the four pillars Joe writes down and hangs on the wall: Team, Technology, Target, and Traction—the enduring foundations that keep a venture standing when ideas, strategies, and circumstances change. Part novel, part entrepreneurial parable, What Holds Up The Roof is for founders, leaders, and dreamers who want to build something that lasts—and who believe purpose matters as much as profit.
ASIN: B0GFD6J6ZK
VSKU: BVV.B0GFD6J6ZK.G
Condition: Good
Author/Artist:Ashley, Michael Peter
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.