Worst Diet Ever: How to find the motivation to lose weight and live healthy

The reason you couldn’t lose weight until now was that the present value of your long-term health is lower than the effort required to lose weight. In simple words: it’s just too hard. There is no silver bullet that will reduce the effort. You know what you need to do to lose weight. The problem is that you lack motivation. The author of this book is not an expert on nutrition or physical training, but he is a researcher of motivation. He shows how to add external motivation enough to expend the effort required for losing weight, and how to turn that effort into habit such that you can sustain it for the rest of your life, eliminating the need for external motivation. The book is built upon numerous models and research in health, psychology, and economics, and told through the author's personal journey, through the stories of Alex, Valerie, Matthew, Don, Beth, and Joe, and through a survey of 222 participants. This second edition of the book adds a discussion of how can companies, insurance companies, and even governments motivate their employees, customers, and citizens to live healthy.
ASIN: 1975807502
VSKU: BVV.1975807502.G
Condition: Good
Author/Artist:Solomon PhD, Yoram
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.