Customer Moat: How Loyalty Drives Profit (newest edition) - 4422

Awards: 2017 Gold Medal Winner - IPPY Book Awards in Business/Career/Sales 2017 Honorable Mention - Eric Hoffer Awards in Business 2016 Finalist - Best Book Awards in Small Business & Entrepreneurship Reader Reviews: (4.8 star rating) "Hone in on what it means to go beyond 'competitive advantage'." "A must read that is sure to become a go-to resource." "Insightful, easy-to-read, and thought provoking." "Fantastic advice on how to be the business your customers need you to be." A Practical Guide to a Winning Business Strategy What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities? In this groundbreaking work, Eddie Sung condenses the field of business strategy into a powerful, modern framework that is easy to understand. He has created new measurements for evaluating the success and failure of businesses. Importantly, the Customer Moat expands the field of strategy far beyond Porter's Five Forces and SWOT. Told through engaging stories, from the marketing research of Andrew Ehrenberg to the pricing power of See's Candies, from the competitive behavior of the Galapagos finches to Costco's rule that drives low costs, the Customer Moat Formula (CMF) is a modern explanation for how intrinsic loyalty leads to greater profit. The CMF also details the eight fundamental tools that companies possess for attaining greater competitiveness. These tools build intrinsic loyalty in a company's customer base and improve the bottom line through greater market share and higher profit margins. In a complex world, the Customer Moat presents a powerful compass for guiding companies toward real-world results. Note: First edition title was Customer Moat: Unveiling the Secrets of Business Strategy
ASIN: 0996919058
VSKU: BVV.0996919058.A
Condition: Acceptable
Author/Artist:Eddie Sung|Stasia Burrington|Karen Yin
Binding: Paperback