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Blue Vase Books
How to Conduct Telephone Surveys (The Survey Kit, 4) - 1580
How to Conduct Telephone Surveys (The Survey Kit, 4) - 1580
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"The writing style is good, clear, and accurate, with a logical presentation of material. The checklists are effective learning aids."
--Carol J. Lancaster, Medical University of South Carolina
When should you use a telephone survey, and how do you transform completed telephone interviews into an analyzable, machine-readable data file? This book shows readers how to develop and administer telephone surveys (with particular attention to paper-and-pencil administration) and prepare the results for analysis. Using detailed examples and checklists, the authors explain the different kinds of telephone surveys, how to determine which telephone data collection method to use, and how to design and administer the questionnaires. Information is included for adapting questions originally designed for use in self-administered questionnaires or other data collection modalities. Language issues are discussed, including literacy and language level usage, and basic steps for translating survey materials into other languages.
The authors also offer tips for:
Interacting with and motivating respondents Handling "call backs" and "refusal conversions" Selecting, training, and supervising interviewers Sampling, with particular attention to random digit dialing (RDD) procedures Calculating response rates
ASIN: 0761925910
VSKU: BVV.0761925910.G
Condition: Good
Author/Artist:Bourque, Linda B.|Fielder, Eve P.
Binding: Paperback
ASIN: 0761925910
VSKU: BVV.0761925910.G
Condition: Good
Author/Artist:Bourque, Linda B.|Fielder, Eve P.
Binding: Paperback
ISBN:
SKU:BVV.0761925910.G
Note on Condition
Note on Condition
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- Used - Good: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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