McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire - 9524

In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea—the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico—a secretive family business emerged that would produce one of the best-known products in the world. A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.
ASIN: 0060721855
VSKU: BVV.0060721855.G
Condition: Good
Author/Artist:Rothfeder, Jeffrey
Binding: Paperback