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Blue Vase Books

Selling Dreams: How to Make Any Product Irresistible - 6764

Selling Dreams: How to Make Any Product Irresistible - 6764

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The head of one of the world's leading carmakers discusses the art of "dreamketing"--the marketing of dream items that allow customers to live out a material fantasy--and how to market products and services that appeal to a customer's imagination. 25,000 first printing.
ASIN: 0684850192
VSKU: BVV.0684850192.G
Condition: Good
Author/Artist:Longinotti-Buitoni, Gian Luigi|Longinotti-Buitoni, Kip
Binding: Hardcover

SKU:BVV.0684850192.G

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