Social Media: How to Engage, Share, and Connect - 5900

Updated to reflect the latest technological innovations―and challenges―Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough history of social media and pioneers of the field; – chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others; – discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and – real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
ASIN: 1538110792
VSKU: BVV.1538110792.G
Condition: Good
Author/Artist:Luttrell, Regina
Binding: Paperback