The 21 Inevitable, Indelible, Inviolate, Indomitable, Ingenious Rules of B2B Marketing: A Uniquely Pithy and Wry Distillation of How to Get and Keep your B2B Efforts on Track - 9584

A uniquely pithy and entertainingly wry distillation of how to get and keep your B2B efforts on track. Here are 21 practical rules that each take 10 minutes or less to read. But don’t read this book cover-to-cover. You’re busy. Really busy. So just pick a topic that’s relevant to you right now and go. The book was designed for that. Concise language, interlaced with a bit of wry wit, gives you the “Why”, “What”, and “How” for each topic so you can quickly act on it. Look, you don’t want to read another 300-page, stultifyingly staid business book. Do you? So, this book is short, on purpose. You’re welcome. WHY THIS BOOK? Most B2B market failures are not the result of poor tactics— they’re the result of poorly applied marketing principles. The latest marketing tools and approaches won’t improve your B2B marketing unless you first assure that your fundamentals are sound. This book offers 21 key rules that detail how to effectively leverage core principles for stronger B2B marketing. Get the fundamentals right, and all your clever tactics start to work much better. Written for marketers and business leaders, the book gives you a concise way to do so. So, do so. WHAT’S INSIDE? Each topic follows the same, refreshingly simple format: RULE: e.g. "Business books should not include filler content to make them longer" WHY: For each rule we explain just Why the rule is included. For example, the “why” for this rule would be that everyone is really, really busy- so you’ve got to get right to the point or you’ll lose their interest. That goes for your B2B marketing too. WHAT: - Concise bullet points give a top-line summary of just What is covered in the topic - If you are really attention-challenged, you can just scan this HOW: Next, we describe How you can put the rule into practice, outlining clear steps and focus areas. MORE: When we just can’t say enough about a rule, More information is given to help you apply it, or offers tips. Plus, gauges at the start of each topic indicate the topic’s: Read Time, Priority, and Complexity to Enact. And, the layout offers generous white space that’s easy on the eyes. SO WHAT? If you want to improve the effectiveness of your marketing programs, you’ve got to get the fundamentals right. Otherwise, all your great marketing automation and tactics just serve to get you poor results rapidly. Pay attention to the 21 Rules and you’ll get better results.
ASIN: 0692093702
VSKU: BVV.0692093702.VG
Condition: Very Good
Author/Artist:Haines, W William
Binding: Paperback