The Calligrapher's Business Handbook: Pricing and Policies for Lettering Artists - 942

The Calligrapher’s Business Handbook is a guide to best business practices and pricing strategies for calligraphers and lettering artists. Whether you’re starting out in creative freelancing, transitioning from a different profession, or running a lettering business that just needs a boost, you will welcome the invaluable ideas in this handbook. Award-winning graphic designer, renowned calligrapher, and bestselling author of Modern Calligraphy, Molly Suber Thorpe shares her hard-earned insights to answer your most pressing business questions. Molly has packed these pages with advice you won’t find anywhere else, covering a range of topics for freelance calligraphers and hand lettering artists: How professional calligraphers charge for their services Whether to charge flat rates or hourly rates When – and how – to offer discounts or freebies How to charge for commercial work, such as logo designs How to get the most bang for your advertising budget What goes into a fair project contract How to navigate copyright licensing and know your rights!
ASIN: 1545300496
VSKU: BVV.1545300496.G
Condition: Good
Author/Artist:Suber Thorpe, Molly
Binding: Paperback