The Consumer's Journey to Purchasing Funeral Services: A Marketing Roadmap for Growing Market Share and Revenue - 2753

Unlock the Secrets to Growing Your Funeral Home Business Why does a family in need choose one funeral home over another? Trust and reputation are crucial, but they don't happen overnight. They are cultivated through time, consistent effort, and strategic marketing. In "The Consumer's Journey to Purchasing Funeral Services: A Marketing Roadmap for Growing Market Share and Revenue," Bill A Johnston, a leading expert on Facebook ads for the funeral home industry, reveals the strategic marketing insights you need to become the market leader in your area. This comprehensive guide takes you through the consumer's journey from initial awareness to becoming a loyal, retained customer. Discover how to: Build Awareness: Learn how to make your funeral home the first name that comes to mind when families realize they need your services. Cultivate Interest: Engage potential clients by providing valuable information that nurtures their curiosity and passive need for more details. Speak To Consumers When They Have a Need: Understand the key moments and triggers that shift curiosity to a genuine desire for your services. Drive Action: Convert interest into action with compelling calls to action that lead consumers to call, click, or visit your funeral home. Ensure Retention: Develop strategies to keep past clients loyal and encourage preplanning, ensuring long-term customer relationships. Through real-world examples, actionable strategies, and in-depth insights, Bill A Johnston provides you with the tools to transform your marketing approach and capture a larger market share. When your ideal consumer has a need, make sure your funeral home is the only and obvious choice. Praise for the Book “Most funeral directors excel at caring for grieving families but often lack marketing experience. In The Consumer's Journey to Purchasing Funeral Services, Bill A Johnston provides a straightforward roadmap to effectively market our services. As experts in serving families, we need to listen to Bill's expert marketing advice in this easy-to-understand guide.” — Randy Anderson, CFSP, CCO, CAS, and NFDA Past President 2021-2022 Advertising and marketing strategies have always been challenging to me as a former owner and manager of funeral establishments. Bill's book is a complete breakdown of today's funeral consumer and a roadmap to effective marketing and advertising principles. He explains the different phases that consumers go through on their journey to purchasing funeral services and the different types of buyers they represent. The book accomplishes two major factors for today's funeral home owners, growth in market share which then leads to growth in overall revenue. It's a must read, and I encourage my fellow professionals to secure a copy and apply Bill's sound advice. — Duane E. Hills, President Emeritus, Joseph Gawler's Sons / Washington, DC About the Author Bill A Johnston is a renowned Advertising and Facebook Expert for Funeral Homes, President of Post and Boost (an advertising agency), speaker, and author of four books. As a Meta Business Partner, Bill's expertise in marketing and advertising is unparalleled. With "The Consumer's Journey to Purchasing Funeral Services," he aims to provide funeral home professionals with one of the industry’s most comprehensive guides to growing their market share and revenue. “Every chapter will benefit you, especially Chapter 12, ‘How Do You Grow a Business.’ It makes so much sense. What makes even more sense is using Part 2 to develop your marketing roadmap for growing your market share and revenue.” — Bill Ready to elevate your funeral home's marketing strategy? Dive into this essential roadmap and watch your business thrive.
ASIN: 0997274573
VSKU: BVV.0997274573.VG
Condition: Very Good
Author/Artist:Johnston, Bill A
Binding: Paperback