The Illuminated Brand - 4268

In unprecedented times, your brand needs unprecedented protection! The Illuminated Brand masterfully combines the concepts in David Corbin’s bestselling books, Illuminate and Wall Street Journal Best Seller, Brandslaughter. This business parable returns to Reliance Hospital, where a pandemic introduces challenges that threaten the hospital’s brand. Follow along as an audit of brand integrity exposes issues beyond the company’s control and reveals how facing, following, and fixing them prevents involuntary brandslaughter. Every person in your organization has the power to weaken or strengthen your brand … this compelling story reveals how you can keep your brand off life support and help it thrive!
ASIN: 0578969343
VSKU: BVV.0578969343.G
Condition: Good
Author/Artist:Corbin, David Mark
Binding: Paperback