THE INNOVATION TRAP: Revealing avoidable mistakes in Brand Innovation - 9218

Every move matters, in the world of innovation. History has shown how easily brands can rise or fall—often due to avoidable mistakes. This book uses fictional stories to illustrate what happens when brands lose sight of their true purpose. Innovation should solve real problems, but the rush to keep up with trends often leads to misguided strategies that fail to connect with consumers. The book debunks the myth that consumers don’t know what they want, advocating instead for a consumer-centric approach to brand building. In an age where everyone has an opinion on marketing, The Innovation Trap stresses the importance of trusting the expertise of brand professionals who understand the true art of brand building.
ASIN: B0DRDC46T6
VSKU: BVV.B0DRDC46T6.VG
Condition: Very Good
Author/Artist:Obi, Stanley
Binding: Hardcover