The Lilliputian Economy: Conquering the Export Anxiety Barrier - 6741

"The Lilliputian Economy: Conquering the Export Anxiety Barrier" is a comprehensive guide for small and medium enterprises (SMEs) seeking to navigate the complexities of international trade. Drawing inspiration from Jonathan Swift's "Gulliver's Travels", the book transforms the perceived limitations of smaller businesses into strategic advantages, demonstrating how SMEs can successfully expand globally by leveraging their agility, adaptability, and innovative problem-solving capabilities. The book systematically addresses the psychological, strategic, legal, financial, and cultural challenges of international trade, offering a holistic roadmap that covers everything from initial market research and risk assessment to building strong international teams and developing sustainable business practices. By emphasizing the importance of cultural intelligence, technological integration, and continuous learning, the book empowers SMEs to overcome 'Schwellenangst' (threshold anxiety) and transform their global expansion from a daunting challenge into a strategic opportunity for growth and innovation.
ASIN: B0DYYTHWRM
VSKU: BVV.B0DYYTHWRM.VG
Condition: Very Good
Author/Artist:Bender, Michael K
Binding: Hardcover