THE RAINMAKER'S 17 SECRETS TO MARKETING & ADVERTISING: ROTARY EDITION - 822

Every professional who wants to generate clients, build a book of business, and build a successful practice should read this book. Now, at last, the 17 secrets to marketing and advertising are revealed in one book. Professionals new to marketing can learn first-hand from a seasoned professional how rainmakers earn an additional $28,427 thru referrals, direct mail, LinkedIn, YouTube, and Facebook. A rainmaker understands this simple truth: Marketing = Clients = Profits = Success = Freedom Without clients, a professional is relegated to associate status working for a rainmaker. This book teaches an associate to become a rainmaker so he/she can become the boss. Demographics and market research are examined because they play a big role in marketing. A clear understanding of the target group is essential to effective marketing and eliminates unproductive marketing efforts and squandering of limited resources. Referrals are a key concept that is discussed from multiple dimensions, including referrals from family and friends, referrals from existing clients. Referral marketing with fellow professionals is also analyzed. A professional is urged to target those professionals who enjoy a natural symbiotic relationship with the attorney. Full-text, sample referral letters are provided so that they can be sent to bankers, realtors, and other professionals. Network marketing is also examined. Networking promotes an attorney and builds solid business relationships with referrers. The resulting referrals solidify prospects’ feeling of trust in the attorney personally and confidence in the attorney’s abilities. Sample networking questions and practice dialogue are provided. Direct mail is examined it allows a professional to segment the market and target those prospects most likely to need legal services. One of the great advantages of direct mail is that a professional can reach specific audience segments with personalized messages. The full text of successful direct mail pieces is provided. Brochure marketing is studied in a separate chapter with a focus on the “10 Benefits of Brochure Marketing.” Email marketing is explored in a separate chapter. Email marketing allows a professional to create personalized messages to the professional’s targeted audience. Emails can incorporate links to specialized landing pages to improve response rates to an email marketing campaign. LinkedIn is studied as a form of free marketing and paid advertising. A professional can seek connections with other professionals to facilitate cross referrals. A professional can even find strategic marketing partners through LinkedIn, and build a brand, so the professional stands out among the bar. YouTube is critiqued as a valuable source of free marketing and paid advertising. YouTube videos enhance a professional’s visibility. YouTube can also be used as a highly targeted, low-cost advertising platform that reaches prospects precisely when those prospects are searching for information about services the professional provides. Videos can attract prospects, share testimonials, showcase services, distinguish competitors, and offer tutorials. Google Ads search campaigns are explored with a virtual walk-through of the steps needed to start a real-life search campaign. Google Ads provides a professional with the power to reach a targeted audience with relevant advertising messages. The professional’s display ads can be shown to prospects when they are most likely to be receptive to the professional’s marketing message. Facebook advertising concludes the writing. Facebook’s business “Pages” and paid ads are explored with a virtual walk-through of the steps needed to create a Facebook Page for a professional and start a real-life paid search campaign. Facebook provides a professional with the power to reach a targeted audience via free posts and with targeted advertising messages.
ASIN: B0BMJS4WBP
VSKU: BVV.B0BMJS4WBP.G
Condition: Good
Author/Artist:Schaller, Robert
Binding: Paperback