Train Your Board (and Everyone Else) to Raise Money: A Cookbook of Easy-to-Use Fundraising Exercises - 3327

Nonprofit boards seem universally afraid of fundraising – which is ironic since raising money is what organizations need most from their trustees. With Train Your Board (and Everyone Else) to Raise Money, much of that fear will now be vanquished. Andrea Kihlstedt and Andy Robinson have produced an extraordinary how-to book of easy-to-use fundraising exercises for boards of all sizes. Everything you need to conduct any of the 51 exercises – step-by-step instructions, handouts, even questions to pose to participants – is included in the book. Are you worried your board members, when visiting prospects, will be uncomfortable discussing your organization’s work? Turn to “What Drew You to This Work,” a 15-minute activity that puts participants at ease by having them address three questions: Why are you involved with this organization? Why is our work important to you? Tell me about a time when you saw our mission in action and what it meant to you. Or do you need to forcefully drive home the point that face-to-face fundraising is the most effective way of raising money? Then engage your board, volunteers and staff in the “Fundraising Effectiveness Quiz,” a guaranteed eye-opener for those who gravitate to special events. Train Your Board (and Everyone Else) to Raise Money is a remarkable achievement by a pair of preeminent professionals dedicated to helping boards overcome the fear that impedes so many noble causes. First published by Emerson & Church this revised edition reflects a change of publisher to Civil Sector Press. Table of Contents Introduction How to Use This Book Suggested Menus Your Toolbox and Icons Getting Started as a Trainer Part 1: Reducing Barriers to Fundraising Where Do You Stand? Fundraising Continuums Why Do You Care? Things You Learned About Money as a Child What Are We Afraid Of? Why People Give How High Will You Go? Instant Donor Part 2: Debunking Fundraising Myths Where’s the Money? Cycle of Fundraising Fundraising on Faith Fundraising Effectiveness Quiz If Money Wasn’t Scarce Part 3: Making the Case What Drew You to This Work? What’s Our Mission? Features and Benefits: What Are We Selling? Destination Postcard Making Headlines The Case, Simplified One Minute of Fame Six-Word Stories Part 4: Building Blocks for Success Building a Board Fundraising Ladder Creating a Board Fundraising Menu Board Giving: What’s the Right Amount? What You Measure Is What You Get Building a Gift Chart Creating a Twelve Week Major Gifts Campaign How Many Relationships Can You Manage? Fundraising on Steroids: A Fundraising Game Part 5: Finding People to Ask Fundraising from the Inside Out The ABCs of Identifying Prospects Donors All Around Us What’s a Major Gift? The VIP Prospect Game Power Mapping: Who Are the Movers and Shakers? Rating Your Prospects (Pizza and Beer) Part 6: Asking for the Gift Active Listening: What Did You Hear? Ask Good Questions, Become a Better Listener Shall We Meet? Overcoming Objections by Phone Face-to-Face Fundraising: Structuring the Meeting Trust Your Instincts: Six Quick Asks Closing the Gift Trio Ask Stop-Action Soliciting Part 7: After the Ask The Gift Is Just the Beginning Your Favorite Thanks Thanking Donors from A to Z After the Yes: Questions You Can Ask Donors Part 8: Asking in Other Ways Planning a Fundraising House Party Fundraising House Parties: Engaging Your Board Pitching in Public Asking for Goods and Services
ASIN: 1927375886
VSKU: BVV.1927375886.A
Condition: Acceptable
Author/Artist:Kihlstedt, Andrea|Robinson, Andy
Binding: Paperback