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Blue Vase Books

When Marketing Becomes a Minefield (Harvard Business Review Management Dilemas) - 4640

When Marketing Becomes a Minefield (Harvard Business Review Management Dilemas) - 4640

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PR disasters. Clashes between global managers. Faulty products. This guide helps marketers learn to navigate when the environment or the product starts to sour. These thought-provoking guides present common managerial dilemmas and offer concrete advice from experts on how to resolve them—and help managers improve their own decision-making skills by encouraging them to come to their own conclusions.
ASIN: 1591395054
VSKU: BVV.1591395054.G
Condition: Good
Author/Artist:Harvard Business Review
Binding: Paperback

SKU:BVV.1591395054.G

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